Study on Revenue Management Considering Strategic Customer Behavior

نویسندگان

  • Chuiri Zhou
  • Yu Wu
چکیده

This article reviews the literatures of revenue management and introduces the status of traditional research about perishable products in this field. We analyze revenue management considering strategic customer behavior and the related researches about dynamic pricing, finally we discuss the existing problems and suggest several future research directions.

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تاریخ انتشار 2011